ICE CRY BABY
With her apocalyptic installation, Kruithof emphasizes how a disastrous reality is aestheticized and often shared unthinkingly. A compilation of found Youtube videos of melting ice and collapsing glaciers confronts the viewer with an ongoing catastrophe. At the same time, excessive image consumption may construct over-saturation and eventual indifference; the original clips appear to have been posted mainly for the spectacle. The artist critically queries today’s culture of the spectacle and our digitally mediated relationship to the environment. In the work of Kruithof, the crashing ice comes to symbolize the imbalance between man and nature — and collective moral degradation.